Market Updates

Consumer Wellness Program Wins Award

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By: Sean Moloughney

Editor, Nutraceuticals World

The consumer wellness program, “Life…supplemented,” won Gold recognition at the 2007-08 Mercury Awards competition in the category of Websites: Health Awareness. The site (www.lifesupplemented.org) allows visitors to assess their level of wellness through its free interactive tool, My Wellness Scorecard. Managed by the Council for Responsible Nutrition (CRN), Washington, D.C., the program encourages consumers to focus on the three pillars of wellness: healthy diet, dietary supplements and exercise, in addition to other smart healthy lifestyle choices.

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